History

History

Sanvall Enterprises, owner of the Sanar Naturals brand, is a family run company that has been in business since 1992 (celebrated 25 years in 2017!) serving consumers with superior quality, American made, natural, organic and OTC products. Specialized in Latin American markets, our brand targets 62 million Hispanics in the USA and has a strong market presence with partnerships with Wal-Mart, Target, Walgreens, CVS and HEB.

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Armando Sancerni was the late founder of Sanvall Enterprises and spearheaded a unique and captivating example of real life success. A life long dream became reality after being let go from his job, with 25 years in the banking industry, due to the unfortunate housing crisis of 1991. Mr. Sancerni saw an opportunity and he took it.

“AFTER SO MANY YEARS ON THE BENCH, I MADE ANOTHER TURN IN MY LIFE” – ARMANDO SANCERNI

Armando Sancerni was born in La Habana, Cuba. He had studied law in Cuba at Universidade La Salle, but his dream of becoming a lawyer was trumped by Fidel Castro’s coming to power. While at the university, Mr. Sancerni was working in a bank and because of this experience, in conjunction with a few contacts he had previously made in Miami, he was able to continue his career in the United States with other financial institutions such as Ocean Bank and Republic National Bank (now Regions Bank).

After receiving counsel by multiple friends and studying the current market trends, Mr. Sancerni decided to join the rat race as a distributor of vitamin products.Without any knowledge of the business, Mr. Sancerni was confident in his determination and hard work; he got together three laboratories to start working on his products and like this, he founded the company Sanvall Enterprises, Inc. The name Sanvall was derived by combining the first three letters of the word “sanar,” which means “heal” in Spanish, and his mother’s last name “Vall.” Mr. Sancerni even decided to use green tops with his products since the rest of the competition was using white tops.

But with a business that started at home, the next challenge was to figure out how he could get to the big buyers. With his charismatic personality and a growing market demand, Mr. Sancerni was able to make connections and, ultimately, in 1994, negotiate a contract with Wal-Mart, crediting this success to the skills he acquired previously while in the banking industry. This was his big break and from then on, the company has been growing exponentially.

 

SanVall Newspaper